The Digital Transformation Division integrates digital technology and brand strategy to set new standards for every project. By combining BIM, AI, and data-driven innovation with brand experience, the division enhances efficiency while expanding the value of space.
The Digital Transformation Division integrates digital technology and brand strategy to set new standards for every project.
Drives design automation, client space-management automation, and on-site data collection and analysis on a BIM, AI, and data foundation — connecting digital technology across design, construction, and operation to raise productivity and quality.
Integrates information across design, engineering, construction, and maintenance into a unified digital model, enabling seamless collaboration throughout the project lifecycle. Through structured data management and efficient communication, the team enhances design quality and overall project excellence.
Connects strategically with diverse fields to deliver value beyond interiors — discovering new technologies and businesses and shaping new innovation strategies through internal execution.
Designs the brand's direction and value through deep customer and market understanding and data-driven insight — combining digital technology with brand strategy to build differentiated customer experiences, and analyzing data accumulated across the project to create sustainable competitiveness.